Sir Lester Bird Medical Centre (SLBMC) has officially launched Project Bloom, a public education and engagement campaign designed to encourage early prenatal care, improve access to maternal health services, and support healthier outcomes for mothers and babies across Antigua and Barbuda.
The initiative was introduced in response to a growing concern that too many women are not accessing prenatal care early enough in their pregnancies, a gap that health officials say carries significant risks for both mother and child.
Through Project Bloom, SLBMC aims to raise public awareness about the importance of timely prenatal visits while also working to remove barriers that may prevent expectant mothers from seeking care. The campaign combines community outreach with targeted education efforts to reach women at all stages of pregnancy.
